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Almost-Poetry

Northwestern Mutual advertisement

Twinkle, twinkle, little star, how I wonder what you are . . .

"You blink and they're in grade school.
Blink again, high school.
And again, college, . . . which we still haven't figured out how to pay for.
Either I've got to save more, or blink less."

Putting minds at ease for one hundred and fifty years,
Northwestern Mutual: Insurance, Investments, Ideas. 		don't look now but . . .

The Northwestern Mutual Life Insurance Company
Northwestern Mutual advertisement, 2007
words in cyberspace
This well-crafted ad is 'kenetic" in that it is trying to get you to do something other than enjoy the ad itself. The aesthetic emotion is bypassed with the appeal to financial security, family values, and then your wallet and your savings. [AAR-1, AAR-5, AAR-6, AAR-8]

 

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 Reason

subpart

unfinished

primitive

natural

perspective

functional

attempt

significance