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Almost-Poetry

Progressive Insurance advertisement

"Not in the abdomen, Cameron." [Inside]
"Hi!"

"Mrs. Mathews, I'm Steve, your Progressive claims rep.
I've inspected the damage on your car, and you're all set."

"Oh, thanks so much for coming by.
My insurance agent recommended Progressive because you do this kind of stuff for free.
I have four boys, so the smallest . . . ."

"No problem."

"Yea, ok, thanks so much, bye . . . ."
"Who wants to be quiet." [Inside]

With Progressive, saving hundreds is just the beginning.
Contact a local independent agent to switch today. 		don't look now but . . .

Progressive Casualty Insurance Company
Progressive Insurance advertisement, 2007
words in cyberspace
This well-crafted ad is 'kenetic" in that it is trying to get you to do something other than enjoy the ad itself. The aesthetic emotion is bypassed with the appeal to your use of their services, and to the way you spend you insurance dollar. [AAR-5, AAR-6, AAR-7, AAR-8]

 

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 Code

AAR-1

AAR-2

AAR-3

AAR-4

AAR-5

AAR-6

AAR-7

AAR-8

 Reason

subpart

unfinished

primitive

natural

perspective

functional

attempt

significance